It’s micro-aggression day, so let’s roll out the topic … Chick-fil-A. Enjoy the sound of liberals’ heads exploding.
This chain of restaurants will forever be enshrined in controversy because in 2012 company executive Dan Cathy (son of the founder) made public statements opposing gay marriage. Noses were out of joint; the PC police called for boycotts and predicted disaster.
The marketplace responded by making Chick-fil-A #1 in the most important quickservice metric, sales per store. According to QSR magazine, it booked $5.8 billion in 2014, $700 million more than the previous year. It is bigger than any pizza chain.
Mr. Cathy quickly said he’d leave the gay marriage issue to the courts and politicians and go back to selling chicken.
That chicken is delicious. The service is fast and friendly. But stories about this chain’s success are hard to find, lest those writing them be thrown out of the Media Liberals Club.
Business Insider’s Hayley Peterson highlighted some interesting facts, including the disclosure that owning a franchise is within the grasp of motivated people.
You must be a millionaire to open a McDonald’s. The out-of-pocket cost to open a Chick-fil-A is $10,000. Ms. Peterson reports that the company “pays for all startup costs – including real estate, restaurant construction, and equipment.”
Of course, there is a catch. The ongoing franchise fee is 15%, plus half of pretax profit remaining. Those granted franchises often are limited to a single unit, which they are expected to tend to like a mom-and-pop operation.
Chick-fil-A’s Amanda Hannah: “We seek to find the very best business partners who find great joy in making other people’s days. They do so with a combination of great business acumen, an entrepreneurial spirit, and a passion for serving others.”
To the haters: U R stoopid.