Many media types remember this classic 1983 headline from the New York Post:
HEADLESS BODY IN TOPLESS BAR
That headline was brought up this year when its writer, Vincent Musetto, passed away at 74. In his obit, the Post called it “the greatest headline in New York newspaper history.” (The Post has never been known for modesty.)
Certain headlines tend to be remembered, and we’ve got a nomination from the Welland Tribune in Ontario. The event may be small, but the headline is big-time:
DEAD DEER DISCOVERED AT DEAD DEERE PLANT
Reporter Allan Benner noticed the decomposing animal at the shuttered John Deere plant when a picture was posted on Facebook, thought of the headline, and turned out a story that included the mayor fuming “we don’t want any property in Welland having rotting corpses on them.”
Well played, Mr. Benner.
We know about such events because people always send them to Jim Romenesko, whose blog is a must-read in the newspaper industry. Before he set off on his own at JimRomenesko.com, he did a newsy blog for The Poynter Institute, a newspaper think tank.
Mr. Romenesko makes full posts less frequently since retiring, but still tweets interesting things.
Back at Poynter, they’re still thinking. And newspapers are still tanking.